Business plan: Everything Di Bonbon

Tudo Di Bombom is a food company that sells traditional and exotic handmade chocolates and truffles. The products that will be marketed are: Truffed Brigadeiro Candy, Truffed Strawberry Candy, Truffed Coconut Candy, Truffed Passion Fruit Candy, Vegan Truffle, Caipirinha Truffle, gluten-free and lactose-free truffle. This business portrays the way the company positions itself in the market, the strategies to be used to reach the desired target audience and the way in which all investments made by the company are managed and directed. The creation of the Tudo Di Bombom project initially arises from a conversation between friends, since the owner already manufactured homemade chocolates, from then on it was decided to expand the activity in an elaborate manner and on a larger scale, which resulted in the origin of this business plan. The objective of the business is the sale of quality artisanal bonbons and truffles, taking traditional and also differentiated flavors to the most demanding customers, always serving with excellence and valuing artisanal work. Becoming a reference in this business segment is one of the company's main objectives. Tudo Di Bombom wants to serve all types of public, including men, women, the elderly and children, with the exception of alcoholic products, which will only be sold to people over eighteen. Competitive prices will be offered to reach all social classes and attract loyal consumers to the company.