Business plan: Cosmetics Man

 The square of physical cosmetic stores has as its target public the female gender and they have few varieties to serve men. The personal care, perfumery and cosmetic products segment – ​​HPPC – has occupied a relevant place in the national economy due to its growth potential. Therefore, a business opportunity in perfumery, hygiene and cosmetics products for the male public was identified. Therefore, innovating and thinking about a company to fill this gap and serve a consumer public that is increasingly concerned about appearances, showed optimism in relation to demand.