Impacto das tecnologias no mercado contábil: um estudo sobre a tecnologia na contabilidade de implementação de novas ferramentas

This study had the general objective of presenting the technological innovations that appear very quickly in the market. The advances brought by the evolution of the Internet introduced in the business field, allowed that not only the management models evolved, but also influenced the work of the accounting professional. The development of the proposed objective required a deepening of the main characteristics of technological innovation, explored based on the literature, which allowed peculiar characteristics to be given to transactions and economic and financial analysis, with the introduction of more sophisticated management models. accounting communication process within the current context, especially with regard to changes caused in the execution of activities and in the profile of the accounting professional. In recent years, the accounting market has faced a series of significant changes due to technological advances. The implementation of new technological tools is transforming the way accounting services are performed, positively impacting the efficiency, accuracy and quality of accounting information. Next, the benefits of adopting these technologies in accounting are discussed. Artificial intelligence, for example, allows automated data processing, reducing errors and increasing efficiency in the execution of routine tasks. Automating accounting processes streamlines information entry, account reconciliation, and reporting. In short, the study shows that the impact of technologies on the accounting market is significant and inevitable. The implementation of new tools brings tangible benefits to accounting firms, boosting operational efficiency and the quality of services provided. To remain competitive, accounting firms need to embrace emerging technologies and be prepared to adapt to an ever-evolving accounting landscape.