Love Pet: making accessories with your pet's hair and teeth

Authors

Giovanna Lopes Araújo
Izabela Tais Gonçalves de Almeida
Larissa Chaves Prates
Minami Keizi da Silva Souza Moreira

Keywords:

rescue and save memories, dog, app

Synopsis

 In Brazil, at least 70% of the population has a pet at home or knows someone who does, currently people are preferring to have animals than children. With that in mind, Love Pet was created. Love Pet is a company created to rescue and keep important memories, the products are made with the dog's own hair, whether it belongs to your pet or not. The brand is exclusive and sells the following products: earrings, necklaces with fur or teeth, coats, all kinds of clothes and blankets. The company has partnerships with petshops and factories, everything starts with shaving the animal, where the removed hair is properly stored, which will be sent to the factory and prepared for the production of accessories. The main feature of the product is the material, which ends up becoming unique and exclusive. However, the main customers are people who are passionate about their little dog, and the public looking for unique pieces. Paying for comfort, a feeling of welcome and exclusivity. The initial investment will be BRL 500,000.00 and the expected profitability is BRL 50,000.00. The break-even point will be Fixed Costs + Fixed Expenses/Unit Contribution Margin. The expected period for return on investment is 2.52 years.

References

ARAÚJO, Giovanna Lopes; ALMEIDA, Izabela Tais Gonçalves de; PRATES, Larissa Chaves; MOREIRA, Minami Keizi da Silva Souza. Love Pet: a confecção de acessórios com pelos e dentes do seu pet. 2023. 36f. Projeto (Graduação em Administração) – Faculdade Minas Gerais, Belo Horizonte, 2023.

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Published

June 30, 2023