Plano de negócio: Studio Motivation Fighter

Awareness about the practice of physical activities has been growing more and more among people, these practices help in physical and mental well-being, and contribute to reducing sedentary lifestyle, which is the cause of several diseases. According to a study by Vigitel (2017), carried out by the Ministry of Health, the demand for physical activities among young people aged 18 to 24 grew by more than 7% in a period of 6 years, jumping from 30.3% in 2009 to 37.6% in 2016. For Sales Robson (2017) published on the IBGE website, physical inactivity in Brazil affects about 70% of the population. This fact is alarming considering that a sedentary lifestyle is the main cause of the increase in the incidence of several diseases such as arterial hypertension, diabetes, obesity, anxiety, increased cholesterol, myocardial infarction, among others. fights are always standing Taking advantage of this change in people's awareness of physical activities, and the need to have a more active life, the opportunity arose to meet a demand that is growing. For Gonçalves Glauber (2010), this market segment has been expanding, given the concern of people in improving the quality of life. With the growing popularity of MMA in Brazil, several gyms have surrendered to the new fashion. The idea then will be to set up a gym specialized in fitness fights, fights focused on those looking to know martial arts movements combined with a high caloric expenditure.